Cookbook Profile

Betty Crocker Why It Works
Insider Secrets to Great Food

by Kevin Ryan

"Recipes are like very short stories," says Kevin Ryan, PhD., a food scientist at General Mills, and author of Betty Crocker Why It Works: Insider Secrets to Great Food.

"They have a beginning (the ingredients), a middle (the method), and an end (the actual eating of the meal). If you tell the story right," the first-time author continues, "you end up with great-tasting food."

Getting it right every time is at the heart of this new collection of 120 recipes, each featuring behind-the-scenes information and techniques that demystify the science of why a dish tastes the way it does. In other words, "how recipes work from the inside out."

In Betty Crocker Why It Works the cook is no longer a slave to simply mimicking recipe steps and instructions. Now the ingredients, techniques and steps liberate the hidden chef in anyone wielding a spatula. From breakfast to dessert, Kevin Ryan explains how each process works, such as:

In each chapter, "Dr." Ryan diagnoses a recipe, explaining common cooking mishaps and prescribes ways to avoid or correct them. The book is also lavishly illustrated with more than 60 color photos. Artfully combining the trusted and reliable Betty Crocker name with the science behind great tasting food, Betty Crocker Why It Works is chock full of foolproof strategies for successful results.

About the Authors

Kevin Ryan, PhD, is a food scientist at General Mills, where he develops new products. He holds a master's degree and a PhD from the University of Illinois as well as a graduate degree in gastronomy from the University of Adelaide in a program sponsored by Le Cordon Bleu. Kevin and his wife live in Minneapolis.

With over 65 million cookbooks sold since 1950, Betty Crocker is the name cooks across America turn to for trusted, easy-to-prepare, flavorful recipes. From the classic Betty Crocker Cookbook, now in its 10th edition, to a wide range of specialty cookbooks—more than 40 titles in all—Betty has a cookbook for every eating occasion. Culinary experts, in state-of-the-art Betty Crocker Kitchens in Minneapolis, keep up-to-date on consumer trends and interests to create recipes to meet today's cooking needs. Betty Crocker is a registered trademark of General Mills.

Buy the Book  

Betty Crocker Why It Works
Insider Secrets to Great Food

by Kevin Ryan and the Betty Crocker Editors
Hardcover; 223 pages; US $24.95
ISBN: 0-471-75305-X
Information provided by the publisher.


Betty Crocker Why It Works



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This page created October 2006