Catering
A Guide to Managing a Successful Business Operation
by Bruce Mattel and The Culinary Institute of America
Click to buy Catering
With detailed information on all aspects of running a catering business, Catering is a great resource for students and professionals just starting out in the industry.
The book includes expert advice on every element of successful catering, from launching a business, establishing pricing, and developing menus to managing a dining room, preparing food, and beverage management. With guidance on troubleshooting and creatively solving problems, the book covers everything from institutional catering in schools, hospitals, and other facilities to social catering at hotels, country clubs, convention centers, and more.
Chapters include:
Introduction to Catering; Starting Your Catering Business; Pricing for Profit; Setting Up the Catering Kitchen; Staffing; Marketing; Event Planning; How Can We Serve You; Food Preparation and Service; Dining Room and Beverage Management; and Sample Menus and Service.
The book is illustrated throughout with 50 blacks and white photos, and also includes sample checklists, staff advertisements, resumes, menus, and even a detailed blueprint of a sample banquet setup, all drawn from successful real-life catering companies.
About the Author
Introduction to Catering; Starting Your Catering Business; Pricing for Profit; Setting Up the Catering Kitchen; Staffing; Marketing; Event Planning; How Can We Serve You; Food Preparation and Service; Dining Room and Beverage Management; and Sample Menus and Service. The book is illustrated throughout with 50 blacks and white photos, and also includes sample checklists, staff advertisements, resumes, menus, and even a detailed blueprint of a sample banquet setup, all drawn from successful real-life catering companies.
- Catering
- A Guide to Managing a Successful Business Operation
- by Bruce Mattel and The Culinary Institute of America
- Wiley 2008
- Hardcover, 368 pages, $45.00
- ISBN-10: 076455798X
- ISBN 978-0-7645-5798-9
- Information provided by the publisher.
Buy Catering
Catering
Chapter One Excerpts
- Introduction to Catering
- Who Uses Catering Services?
- Career Outlook for Catering
- Profile of a Successful Caterer
- Qualities of a Successful Caterer
- What Do You Want to Do? Finding Your Catering Identity
- How Do You Want to Do It? Finding the Right Catering Scenario
Read the full chapter in PDF format on the Wiley.com site.
Culinary School Information
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- Chef Wages and Income
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- So You Want to Be A Chef
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This page created October 2008