Crunching the Numbers
How many people are passionate about chocolate? The statistics speak for themselves.
- The average American consumes 11.7 pounds of chocolate per year. Americans have, on average, increased their chocolate consumption by two pounds over a 13-year span.
- 3.1 billion pounds of chocolate are purchased per year in the United States. The manufacturer value of that 3.1 billion pounds of chocolate is $7.6 billion.
- $11.6 billion is spent by Americans on chocolate products every year. Approximately $600 million of that amount is spent in February, for Valentine's Day.
- The percentage of Americans who expressed a preference for milk over dark and white chocolates: 73%.
Sources: U.S. Department of Commerce and Chocolate Manufacturers Association
Buy the Book!
Recipes and Inspiration from
the Kitchens of Chocolatier Magazine
By Tish Boyle and Tim Moriarty
John Wiley & Sons, Inc., November 1999
Reprinted by permission.
All About Chocolate
This page created February 2000